The fashion industry wants to distance itself from the use of harmful chemicals. Yet, they buy viscose that is manufactured in Indian factories using substances that are known to harm both the environment and people's health. The pulp is imported from Domsjö in Sweden.
When Domsjö’s wood pulp becomes viscose in India it is by using methods that have harmed people and the environment for more than a hundred years. So why are Swedish fashion companies such as H&M pretending that this is new and clean?
Aditya Birla has always complied with rules and regulations, says Chief Sustainability Officer Surya Valluri.
H&M has chosen to respond to the criticism in writing. They demand that their suppliers do not purchase viscose that has been produced in a harmful way.